High demand for advertising jobs in Rhode Island
Posted on December 26, 2012
More and more companies are aggressively seeking individuals for advertising jobs in Rhode Island.
According to new research from creative staffing agency The Creative Group suggests, nearly four in 10 (39 percent) marketing and advertising executives said its challenging to find skilled creative professionals today.
Hiring managers at midsize advertising agencies (50-99 employees) reported the greatest difficulty, with 61 percent of respondents saying it was somewhat or very challenging.
In addition, one-third (33 percent) of those surveyed said they are looking to fill design or marketing roles, with more advertising executives (51 percent) than marketing professionals (33 percent) on the hunt for creative talent. Midsize agencies, in particular, are expected to see the most hiring activity, with 62 percent of advertising executives reporting they plan to add staff.
Respondents said they most value teamwork and collaboration skills when hiring creative professionals, over creativity and attention to detail.
When executives were asked in which areas they plan to add staff in the first part of 2013, account services ranked first, with 13 percent of the response, followed by social media and media services (each with 9 percent).
Companies seek professionals who can help improve their online presence and interactions with customers and clients, said Donna Farrugia, executive director of The Creative Group. In many cases, there is a shortage of creative people with the right technical expertise and soft skills, making it difficult for employers to fill open jobs.
Farrugia noted, More and more, design and marketing professionals are teaming up with colleagues across an organization to execute campaigns and brainstorm solutions for business problems. As such, the ability to relate to and work with people who have different backgrounds and experience levels is important for any creative professional.