No mobile strategy to recruit for Rhode Island jobs?
Posted on March 28, 2014
Several companies are reporting that they have no mobile strategy in place to fill Rhode Island jobs, according to a recent survey from Robert Half.
One in four companies (28 percent) surveyed by Robert Half Technology has no mobile technology strategy.
About 70 percent of firms said they have implemented some type of mobile technology strategy, with the majority (56 percent) reporting they use a blend of applications and mobile-friendly web pages.
Healthcare services had the greatest percentage of respondents (36 percent) reporting that their organization has no mobile technology strategy. The business services and retail industries had the highest percentages of respondents (65 percent and 63 percent, respectively) using a blend of apps and mobile-friendly web pages.
“To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it’s logical to see them leading the charge in implementing mobile strategies,” says John Reed, senior executive director of Robert Half Technology. “Compliance issues have made it difficult for the healthcare industry to move as quickly as other sectors, but as consumer demand for mobile health information grows, formal mobile strategies are a necessary next step.”
While most organizations have a mobile technology strategy, many are not emphasizing the use of mobile apps to connect with customers and clients. Fifty-eight percent of CIOs polled said their company has not developed a mobile application for customers and clients and has no plans to offer one in the next 12 months.