Team to develop campaign for Rhode Island jobs
Posted on October 7, 2015
A team is getting together to develop a solid campaign for Rhode Island jobs.
The state has announced a three-firm marketing team to design and execute a top-notch statewide tourism and business attraction campaign. Engaging this team will build on efforts ongoing across state government to revitalize the state’s economy and put Rhode Islanders back to work.
“We were thrilled by the number of strong responses we received from local, regional, and international firms,” said Commerce Corporation President and Chief Operating Officer Darin Early. “We saw time and time again in applicants’ research how little people and businesses outside our borders know about Rhode Island’s world-class tourist assets and high quality of life. This team offers us the opportunity to change that.”
“This announcement is the beginning of a cohesive, collective, and strategic effort to share with the world all of the wonderful reasons to visit Rhode Island. I look forward to working with the new team and with my tourism colleagues throughout Rhode Island to promote the many charms of our home state,” said Martha Sheridan, President and CEO of the Providence Warwick Convention and Visitors Bureau.
“We’re focused every day on putting people back to work,” Raimondo said. “Marketing Rhode Island effectively will attract both businesses and tourists — both are important parts of growing our economy and creating more jobs.” “We’re pleased to introduce this dynamic and experienced team today,” said Commerce Secretary Stefan Pryor. “Havas and Milton Glaser have the creative and media firepower to build a compelling brand and propel it to the forefront of Americans’ consciousness, while the talented professionals at Epic Decade will help produce a campaign that is authentically Rhode Island. This is the team Rhode Island needs to compete effectively for tourists and businesses.”